ABOUT WOODARD
Public Sector Employees Deserve Benefits As Strong As Anyone In the Private Sector
Our Story
Woodard Insurance Agency was founded in 2007 by Rick Woodard, a former Blue Cross Blue Shield executive who spent years managing military healthcare claims and negotiating benefits for public sector employees. After more than 13 years serving on the Florence City Council, Rick saw firsthand how often municipal employees were left with the weakest benefit options in the market — simply because no one was negotiating hard enough on their behalf.
He built Woodard Insurance Agency to fix that. What started as a firm serving a handful of South Carolina cities and towns has grown into a team of licensed brokers across North Carolina, South Carolina, and Florida — all still built around the same idea: public sector employees deserve benefits as strong as anyone in the private sector, and their organizations deserve a broker who treats every renewal like it matters.
Since January 2026, Woodard has been woman-owned and woman-operated.
President Laura Woodard — a licensed broker with a doctorate in physical therapy — leading the agency into its next chapter.
What We Believe
Three principles that shape how we work with every client.01
Focus On Breadth
Health benefits restructuring is all we do. Every hour of our week goes toward this industry — not spread across unrelated lines of business.
02
Service Without Hours
Every employee we cover gets a direct cell number for our team. Emergencies don't run on a 9-to-5 schedule, so neither do we.
03
Trust, Not Contracts
We don't rely on restrictive multi-year agreements. Our longest relationships go back to 2007 — earned every renewal, not locked in.
In the Community
Community engagement is part of how we operate, not a separate initiative. Our team has led outreach programs bringing health insurance access to underserved families, and stayed active in food pantry drives, breast cancer walk sponsorships, and local youth sports.
Most recently, our brokers organized birthday cake donations for local children affected by changes to the SNAP program — creating 535 "cake boxes" for food pantries and schools.
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Licensed insurance producers across NC, SC, VA, FL, MD, DC, WV, IN, WY, KY, and TN
NABIP members, attending the national conference in D.C. annually
AHIP, PPACA, and CMS/FFM certified
Member of IIANC
Professional liability (E&O) coverage maintained agency-wide
Never disbarred, suspended, or declared ineligible to contract
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Top 25 group producer with Blue Cross Blue Shield of NC for 5+ years
Top producer for multiple major ancillary companies for 15+ years
Member of the President Club Blue Cross Blue Shield of NC since 2015
Currently serve on Blue Cross Blue Shield of SC Agent Advisory and Individual Councils
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Woodard successfully lowered our benefits costs without cutting coverage, avoiding an increase to local taxpayers.
— City Manager, 6-Year Client
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You are the only person that truly understands this process. I know I can trust you.
— Municipal Employee, Longtime Client